Whether you want to start wholesaling for the first time but fear you're "too small" to start pitching boutiques, or the technology + logistics of getting started with a wholesaling income stream stress you out...
...or you have a few retail accounts, but have pitched other retailers and have heard crickets...
...or you have the mindset that you're bothering or annoying boutique owners when you reach out to pitch your products...
...economic reports are showing more money than ever being spent by consumers with small, women-owned, independent brands, and my fellow boutique owners and I are looking for your products for our shop, and WE WANT TO HEAR FROM YOU!
Grow your bottom line by placing your products where sales are happening
Retailers are looking for you and we can't find you!
fun STAT: 72% of U.S. retail sales will still occur in brick-and-mortar stores in 2024!
If you feel like you're running on a hamster wheel trying to keep up with all the things you're supposed to be doing as a business owner, and you're not seeing a good return on your time investment, I want you to know you're not alone.
So many of my students come to me in this scenario, and the question they can't shake is "How's that working out for you?"
I watch my students move from being frustrated and exhausted by their efforts to excited and refreshed by their success rate through what is sometimes a new income stream for them: wholesale.
With one order, they're moving ~ 20-100 times more units than they do direct to consumer.
Introducing: The Wholesale Way
HERE'S WHAT YOU'LL LEARN
--> Wholesaling in 2022 + my easy, straightforward tips to update your approach to selling in this "post" pandemic world. These tangible tips will help you grow your bottom line not only through wholesale, but through selling direct to your customers.
--> The ONE question all retailers are asking themselves before they buy from you in 2022 (that will actually help you fight that internal imposter syndrome).
--> The 3 mistakes most makers + brand owners make when pitching retailers - and what to do instead to ensure you stand out in a *good way.*
--> My 5 step formula for nailing your pitch email so you can actually land your dream retail accounts and create income + impact. I'll even give you my word-for-word email pitch!
Your Easy Button Resource to Pitch with Influence
While I’m sadly no longer able to work 1:1 with entrepreneurs, I offer 4 online courses that are the jam! These online classes will take you from overwhelm to focused, purposeful action that will grow your business, your impact, + your legacy.
Educational Resources
WORK WITH EM
Feeling overwhelmed trying to keep up with the day-to-day operations of running your business, and feeling exhausted peddling for every single sale? Even with small margins on their products, I have hundreds of students who have grown their bottom line in a major way through wholesale - while shrinking their to-do list.
build major traction in your business
1) BUILD YOUR BUSINESS THROUGH EFFECTIVE TIME MANAGEMENT
--> so you can determine what tasks don't currently give you a good return on time investment, and create space for strategic tasks that bring in the $$$.
2) 3 TIPS TO FINDING NEW WHOLESALE ACCOUNTS
--> so you can easily create a long list of potential retail partners to pitch.
3) NAILING YOUR PITCH EMAIL
--> so you can pitch any retailer within 15 minutes and actually receive an order.
4) MY ONE TRICK TO LANDING WHOLESALE ACCOUNTS THAT NO ONE IS DOING
--> so you can stand out from 99.9999% of other brands and have a high success rate of securing an order.
5) 3 INCENTIVES TO MAXIMIZE SALES WITH RETAIL PARTNERS
--> so that you can continue to grow your sales once you land each account.
Your Easy Button Resource to Land + Grow Wholesale Accounts
here's what you'll learn
"I took Emily’s workshop completely new to the idea of selling wholesale as a maker. I was initially hesitant to even give it a try, as I’ve taken many trainings that would fall flat. Emily offers realistic and helpful guidance that meets you where you are, and shows you where you could be. I now have a wholesale program I feel confident pitching to retailers, and a growing group of retail partners, many of whom have given me positive feedback on how I run my wholesale program. In my first two months, I landed 8 retail accounts and now have more than 70!"
- Allison, Founder of One and Only Paper
"I took Emily’s workshop completely new to the idea of selling wholesale as a maker. I was initially hesitant to even give it a try, as I’ve taken many trainings that would fall flat. Emily offers realistic and helpful guidance that meets you where you are, and shows you where you could be. I now have a wholesale program I feel confident pitching to retailers, and a growing group of retail partners, many of whom have given me positive feedback on how I run my wholesale program. In my first two months, I landed 8 retail accounts and now have more than 70!"
- Allison, Founder of One and Only Paper
HERE'S WHAT YOU'LL LEARN
--> Wholesaling in 2022 + my easy, straightforward tips to update your approach to selling in this "post" pandemic world. These tangible tips will help you grow your bottom line not only through wholesale, but through selling direct to your customers.
--> The ONE question all retailers are asking themselves before they buy from you in 2022 (that will actually help you fight that internal imposter syndrome).
--> The 3 mistakes most makers + brand owners make when pitching retailers - and what to do instead to ensure you stand out in a *good way.*
--> My 5 step formula for nailing your pitch email so you can actually land your dream retail accounts and create income + impact. I'll even give you my word-for-word email pitch!
Your Easy Button Resource to Pitch with Influence
While I’m sadly no longer able to work 1:1 with entrepreneurs, I offer 4 online courses that are the jam! These online classes will take you from overwhelm to focused, purposeful action that will grow your business, your impact, + your legacy.
Educational Resources
WORK WITH EM
Making people laugh + cry almost simultaneously, crafting killer cocktails, being an overly obsessed dog mom, dishing out tough love in a non judgmental way, + inspiring ACTION.
what I'm really known for:
Here's my official fancy bio: With a past career on Wall Street as a Vice President of Communications and Change Management, Emily Grey brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage women to use their influence for good. She is a speaker, small business coach, and impact driven entrepreneur with a special focus on helping makers and brand owners land + grow wholesale accounts.
Seven years ago, Emily founded her brick + mortar and online boutique, The Flourish Market, building it to a million dollar business in less than 3 years with zero paid advertising. She is also the Founder of The Locality, a co-working space + incubator program for 60 women in Downtown Raleigh, NC. She has spoken on national stages for Rachel Rodgers, Brendon Burchard and Alt Summit, and her advice for indie brands has been sought after and featured in Forbes, Shopify, Create & Cultivate, + on the largest wholesale platform, Faire.
Learn how to win over boutique owners...from an *actual* boutique owner. (Hi, I'm Emily!)
ABOUT YOUR TRainer
BUY THE COURSE NOW
BUY THE COURSE NOW
The Wholesale Way
GET READY to be fully equipped to wholesale
Your comprehensive course, "one stop shop" that will Equip you to start or grow the wholesale income stream for your business.
***Each Bonus Training Includes a ~1 Hour Workshop + an Easy Button Download***
1) Your Month-by-Month Strategic Planner
2) Do Less, Make it Mean More: Your Product Mix
3) Product Packaging + Point of Purchase Displays
4) Product Styling + Photography
5) How to Make Your First (or 10th) Hire
6) Fall + Holiday Trends for 2023
7) Creating (Ridiculously) Successful Launches
8) 5 Keys to Marketing + Selling Through a Recession
9) Make it Giftable
10) Holiday Retailer Emails That Convert
11) Your Profitability Plan
***12) Replays of the entire private podcast workshop series!
YOUR BONUSES
+ A LIVE HOT SEAT CALL
PLUS: a LIVE 1.5 hour group Q&A Call with me that will be recorded (+ a replay distributed if you can't make it live).
<< You'll receive the link to book into your preferred date. Each call is limited to 10 people, so that I can serve you well! >>
***Each year, I only offer these bonus calls to the folks who complete the main 5 core modules ( 5 hours total) within the first 30 days of your purchase. Yes, you do get lifetime access to the course, but this is for accountability.
I can’t wait to connect with your personally!
Course completion = all 5 Core Modules (Bonus Content can be viewed at a later date)
“Emily and The Wholesale Way has completely transformed my business! Emily gave me the confidence to pursue wholesale and the push I needed to dive in. In 6 months, wholesale sales have accounted for 50% of my revenue, completely replacing my pop-up revenue.” - Stephanie, Founder of Cocoa Body Co.
“I joined The Wholesale Way less than one year after my business' product launch and have grown it to a brand carried in fifty retailers all across the United States! As a first time business owner, I knew 700 Rivers had an amazing handcrafted, natural bath product line that our customers loved but the hardest part was not knowing what information retailers needed from me in order to have the most beneficial relationship for us both! Em helped us bridge that gap, and I learned how to answer all the questions retailers ask when considering a product before they ask them.”
- Cathy, Founder of 700 Rivers
"I took Emily’s workshop completely new to the idea of selling wholesale as a maker. I was initially hesitant to even give it a try, as I’ve taken many trainings that would fall flat. Emily offers realistic and helpful guidance that meets you where you are, and shows you where you could be. I now have a wholesale program I feel confident pitching to retailers, and a growing group of retail partners, many of whom have given me positive feedback on how I run my wholesale program. In my first two months, I landed 8 retail accounts and now have more than 70!"
- Allison, Founder of One and Only Paper
HERE'S WHAT YOU'LL LEARN
--> Wholesaling in 2022 + my easy, straightforward tips to update your approach to selling in this "post" pandemic world. These tangible tips will help you grow your bottom line not only through wholesale, but through selling direct to your customers.
--> The ONE question all retailers are asking themselves before they buy from you in 2022 (that will actually help you fight that internal imposter syndrome).
--> The 3 mistakes most makers + brand owners make when pitching retailers - and what to do instead to ensure you stand out in a *good way.*
--> My 5 step formula for nailing your pitch email so you can actually land your dream retail accounts and create income + impact. I'll even give you my word-for-word email pitch!
Your Easy Button Resource to Pitch with Influence
While I’m sadly no longer able to work 1:1 with entrepreneurs, I offer 4 online courses that are the jam! These online classes will take you from overwhelm to focused, purposeful action that will grow your business, your impact, + your legacy.
Educational Resources
WORK WITH EM
Boutique owners like me buy more than 60% of the products for our stores online - NOT at markets.
I have hundreds of students who are growing their bottom line exponentially from their computer, not from trade shows that cost a pretty penny...
...and they're no longer having to schlep their products to pop-ups that account for so much time (and sweat!) when sales can be very uncertain from event to event.
REMINDER: 72% of U.S. retail sales will still occur in brick-and-mortar stores in 2024!
Go where the money is.
If you want to feel intentional and strategic with your time, and like you have an easy to execute plan, this course is for you - and so are the results that will follow!
My shop dog Henry
let's do this thing
- Kat Harris, Host of The Refined Collective Podcast
"Your heart. Your message. Your voice. You are the woman for the job. Hands down."
Grateful + Humbled
kind words
- Allie Roepe, Founder of Restored Women
"A heartfelt sincere thank you again for last night! I personally was so encouraged by your words. I loved everything that you shared. There were so many great practical takeaways and our table conversation was also really rich. I know everyone really enjoyed it!"
Grateful + Humbled
kind words
- Julie C, Event Attendee
"If everyone had your vulnerability + love I can't fathom what this world would be like. I can't wait to listen to the recording again and again!
Grateful + Humbled
kind words
- Rebecca L., Event Attendee
"Your talk was so powerful. You had me laughing and crying."
Grateful + Humbled
kind words
- Regan R., Event Attendee
"I have listened to your message multiple times and each time I hear even more that hits me. Your message is what my heart and mind needed to hear."
Grateful + Humbled
kind words
- Kirsten B., Event Attendee
"Your message touched me and opened my eyes to how I can positively impact those in pain around me, even if I have my own junk I have to deal with."
Grateful + Humbled
kind words
- Chelsea C., Event Attendee
"I laughed, cried, and said 'Amen!' more than once. You're such an encouragement to so many!"
Grateful + Humbled
kind words
- Redefined Courage, Event Attendee
"As I listened to your words I held back the tears in my eyes as I am at a crossroads in my business / life. As you were speaking, I felt peace. Em, you're a blessing and mighty teacher. You speak life!"
Grateful + Humbled
kind words
- Emily D., Event Attendee
"You are vulnerable and strong and brave and share truth and your heart."
Grateful + Humbled
kind words
And don't forget - when you complete the 5 core modules (5 total hours) prior to our call date, you'll get to join us LIVE on a Q&A Call to get all your questions answered! How's that for an accountability reward? :)
WILL I SEE YOU SOON INSIDE THE WHOLESALE WAY?
SPECIAL "SECRET" WORKSHOP PRICING OF $297 EXPIRES SOON!
I only offer this special pricing twice a year. My course is available for purchase year-round for $1,997. Don't miss out!
BUY THE COURSE NOW
